CST recognizes the importance of social media as a communication tool and respects employees' rights to use social media platforms. However, the company also emphasizes the need for responsible and professional conduct when using social media. This policy outlines the expectations for employees regarding the use of social media platforms, whether for personal or professional purposes, to protect the company's reputation and safeguard confidential information. Because no policy can address every possible situation, employees are encouraged to use good judgment at all times. For further questions regarding use of social media, please contact human resources.

Guidelines

Professional Conduct

• Accuracy and Integrity: Ensure information shared on social media is accurate and respectful. Always verify facts before posting.

• Respect for Others: Avoid offensive, discriminatory, or harassing posts. Respect the privacy of colleagues, clients, and the company itself.

• Company Representation: Clearly identify personal opinions as your own and not representative of the company's views. Do not claim to speak on behalf of the company without authorization.

Confidentiality and Proprietary Information

• Confidentiality: Do not disclose confidential or proprietary information about the company, its clients, or colleagues on social media.

• Non-Disclosure Agreement: Adhere to the terms of the company's non-disclosure agreement regarding sensitive information.

• Competitive Information: Refrain from discussing or posting information that could give competitors an advantage.

Personal Use

• Personal Time: Use personal social media accounts during non-working hours or breaks. Avoid using company equipment for personal social media unless permitted.

• Disclaimers: If discussing work-related topics on personal channels, include a disclaimer stating that opinions expressed are personal and not representative of the company.

Endorsements and Public Relations

• Endorsements: Disclose any professional relationships with the company when endorsing its products, services, or partners.

• Crisis Communication: In the event of a crisis or negative publicity, do not engage on behalf of the company. Refer inquiries to the designated spokesperson.

Compliance and Consequences

• Compliance: Failure to comply with this policy may result in disciplinary action, up to and including termination of employment.

• Monitoring: The company reserves the right to monitor employee social media activity that impacts the company's interests.

Conclusion

• By following these guidelines, employees can use social media responsibly while representing themselves and the company positively. CST reserves the right to determine whether particular conduct violates this policy, and violation may result in discipline, up to and including termination of employment and/or legal action.  Any questions or concerns about this policy should be directed to human resources.

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